Success in business lies down into creativity. Many global companies such as Microsoft, Apple and Google have always valued creative marketing plans and structure, which this approach made them come up as winners and moved them to the forefront in the global marketplace.
Creativity is a great asset in business, but often creativity conflicts with traditional business structures. Without discipline, creativity can run wild, reduce productivity and negatively impact teamwork. It is vital to use creativity in systematic routines that guide creative minds to a specific goal.
Although creativity and discipline seem like opposite to many, in reality a creative mind cannot reach its full potential without the principles of discipline and structure.
Creativity always seems as thinking outside the box. According to this point of view, discipline in which creates constraints, is the enemy of creativity, because they disrupt the intrinsic motivation and limit the possibilities.
However, sophisticated creators have long recognized that constraints drive innovation. Trying to create without limits overwhelms people with options and ignores established practices such as agile programming that has been shown to improve creativity. Without instructions for structuring interactions, members of a complex organization or ecosystem find it difficult to coordinate their creative activities.
One productive approach is to apply a few simple rules to key steps in the creativity process. Simple rules add enough structure to help organizations avoid the stifling bureaucracy of too many rules and the chaos of none. By imposing constraints on individuals, teams, and organizations, they can spark creativity and direct it to the desired trajectory. Instead of trying to think outside the wrong box, you can use simple rules to draw the right box and create in it.
Of course, simple rules cannot guarantee successful creativity in a business plan - no tool can. Creativity makes original products, processes or business models that generate economic value. Trying something new inevitably requires trial and failure.
However, simple rules add discipline to the process to increase efficiency and increase the likelihood of emerging innovations creating value.
This will create confusion if layers of discipline are not properly applied to your job. You will start a fire every day, so to speak. In your workday, you will be constantly worried, overwhelmed and confused about the best next step to take. You will not know how to move the business forward.
It is necessary to understand every part of your business. You don't have to be perfect at everything to do this. Instead, hire the best you can find. Surround yourself with dedicated, smart workers and business professionals to consult.
You need to be disciplined enough every day to search for and be aware of things that don't work in your company; sales, marketing, production processes, policies etc. it can be anything about.
When you are disciplined about how to run the company, you will be less stressed, the employees will be happier, and the company will be more profitable.
Starting today, take a few moments to sit down, think about how you can be more disciplined in your workday and at work.
Let's find opportunities to increase business profits!